T-Mobile Tips Super Bowl Ad; Pringles Previews Generic Smart Speaker in Chip Spot
More Super Bowl tech ads were teased this week, reported AdAge, with T-Mobile CEO John Legere tweeting Monday the carrier is “back in the Super Bowl.” A two-second clip shows four football emojis pop up on screen. For Pringles, the…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
star is a generic smart speaker with an Alexa-esque voice, indicating how quickly the chatty devices have become culturally ingrained. A character stacks different flavors of Pringles and his friend wonders aloud how many Pringles taste combinations exist. “Alexa” answers "318,000" and says: “Sadly, I’ll never know the joy of tasting any, for I have no hands to stack with, no mouth to taste with, no soul to feel with. I am at the mercy of a cruel and uncaring,” says the speaker before the taster instructs the device to switch gears and play "Funkytown."