American Adults to Spend $14.8 Billion in Run-Up to Super Bowl, NRF Survey Finds
U.S. consumers 18 and older will spend an average of $81.30 for a total of $14.8 billion in the run-up to the Feb. 3 Super Bowl between the New England Patriots and Los Angeles Rams, a National Retail Federation survey…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
found. NRF canvassed 7,500 consumers 18 and older Jan. 2-9 before the Super Bowl team matchups were known, and found the anticipated average spend was virtually unchanged from last year’s $81.17, it said Thursday. The biggest spenders are consumers in the 35-44 age bracket at an average $123.26, and the lowest are those 65 and older at $40.97, it said. Consumers in the Northeast plan to spend the most, at an average $94.89, followed by those in the West at $84.01, the South at $79.09 and the Midwest at $69.24, it said. “Spending is expected to be at one the highest levels we’ve seen,” said NRF CEO Matthew Shay. “Retailers are ready whether you need food, team jerseys, decorations or a new TV.”