Consumers Not Willing to Cede Control of Lighting Usage for Energy Programs, Says Parks
Roughly half of U.S. broadband homes are willing to adjust lights during peak energy consumption periods, but 29 percent of all households are willing to allow a utility or manufacturer to make adjustments automatically, said Parks Associates Thursday. "Consumers don't…
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like the concept of someone else controlling their household devices, which is inhibiting wider adoption of energy programs," said analyst Elizabeth Parks. Utilities and energy providers need to build trust with customers, convincing them that time-of-use and load-control programs won’t cause them inconvenience or loss of control of their home, she said.