Consumers to Watch Fewer Video-Ad Minutes, Worry on Virtual Assistant Privacy: Gartner
That consumers by 2023 will watch 20 percent fewer minutes of video advertising daily than they do today is one of several “shifting consumer behaviors” that will be a “destabilizing threat” to chief marketing officers who don’t adjust, predicted Gartner…
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Monday. It recommended “embracing short-form video ads.” As “voice interfaces” continue to improve, “consumers are beginning to embrace the convenience,” another trend to watch, said Gartner. Consumer concerns about how marketers use the information gleaned through voice assistants “and where it is all stored continue to mount,” it said. Gartner found 44 percent of consumers “would be more willing to use a virtual personal assistant app if they knew that all their personal data would only remain on the device,” it said. “Regulatory changes on the use of customer data now threaten to hinder many common marketing practices.”