Sharp Supports 8K Association's Mission, Will Monitor Progress, Says Sanduski
Sharp Home Electronics-America President Jim Sanduski confirmed Friday that the U.S. arm of Sharp has been speaking to Chris Chinnock, executive director of the nascent 8K Association (see 1901100021), about joining. Sharp hasn’t decided whether to join primarily because of…
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its trademark licensing agreement (TLA) with Hisense for Sharp-branded TVs sold in North and South America, Sanduski emailed. “As the first manufacturer to commercially sell an 8K TV (70") in the world (in the Japan market) in 2017, we support the organization’s mission to accelerate the consumer awareness and adoption of 8K, not only in North America but globally,” said the executive, and Sharp will continue to monitor the organization’s progress. He declined to comment on the company’s plans for 8K TVs in the North American market beyond 2020 when the TLA expires.