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Though ‘Significant' Hype Surrounds AI, It’s Not ‘Without Merit,’ Blogs SA

Artificial intelligence, along with machine learning and its various other “components,” is a “hot topic these days,” blogged Strategy Analytics Friday. “In the media industry content providers are examining how AI can help them improve engagement, reduce churn, improve revenue,…

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lower costs, and improve margins.” Though a “significant amount of hype” surrounds AI, “it is not without some merit,” said the research firm. “The implementation of AI on personalization can yield tangible improvements to engagement, reduce churn, and improve monetization, all of which will ultimately improve the bottom line.”