Connected TV, Voice Ads to Get Increased Airtime in 2019, Says Instart Executive
Connected TV advertising will get more airtime, said Instart Logic Chief Marketing Officer Dan Druker Friday. In other 2019 trends, voice ads will see “dramatic growth” as brands test the new format. Innovative ad models will grow -- placements, rewards,…
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credits and other engagement models -- to reach consumers who don’t want to see digital ads. Publishers will push their native apps more heavily, along with content hosted through native apps such as Apple News, to bypass the ongoing threat of ad blockers, Druker said, and ad duration will become a new measurement of advertising value. “Getting an ad to be ‘viewable’ won’t be enough to satisfy progressive advertisers."