TVs in 55-, 65-Inch Screen Sizes Were Top Unit Sellers Thanksgiving Week, Says NPD
TVs with screens 75 inches and larger had the largest dollar share gain of any screen-size category in the 12 months ended October, accounting for 10 percent of total TV dollar sales in that period, reported NPD's retail-tracking service Thursday.…
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TV sales of 55-inch and larger screens grew 6 percent and were 63 percent of dollar sales and 32 percent of unit sales, it said. During the week of Thanksgiving and Black Friday, sales of 55-inch and larger TVs grew to nearly 70 percent of dollar sales and 43 percent of unit sales, it said. Holiday promotions were responsible for much of that activity, with 55- and 65-inch sets the top sellers by units, and 65-inch the top seller in dollars, it said.