‘Biggest Procrastinators’ to Defer Holiday Shopping to Christmas Eve, Says NRF
Though more than four in 10 consumers expected to finish their holiday shopping by Wednesday, the “biggest procrastinators” will still be buying gifts through Christmas Eve, reported the National Retail Federation Wednesday. It estimates 134 million Americans will buy gifts…
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on “Super Saturday,” the last Saturday shopping day before Christmas, it said Wednesday. NRF canvassed 7,000 consumers online Dec. 3-12 and found 34 percent expected to buy their last gift by Tuesday, 44 percent by Wednesday, 24 percent by Saturday or Sunday, 7 percent on Christmas Eve. NRF also found 4 percent planned to continue gift shopping after Christmas Day. Of consumers who said they finished less than half their gift buying, 44 percent said they were still undecided what to buy, 25 percent said they were too busy with other pre-holiday activities, and 22 “admitted being procrastinators,” said NRF. “Last-minute shoppers are looking forward to the weekend this year to finalize their shopping plans before the big day,” it said. “They are making sure to research everything from shipping deadlines to the best deals. Some are already looking to the days after Christmas to find treasures in the clearance bins.”