Industry to Ship 74 Million Smartwatches Globally in 2019, Says Gartner
Global smartwatch shipments are expected to rise 28 percent this year to 53 million and increase another 40 percent in 2019 to 74 million, said Gartner Thursday. It forecasts shipments will exceed 115 million in 2022. The Apple Watch’s “relatively…
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stable and higher” average selling prices are bolstering the current smartwatch market, but ASPs are expected to decline to $210 in 2022 from $222 this year, it said. As the smartwatch sector “continues to mature,” said Gartner, it will mainly “subdivide” into: (1) leading CE brands; (2) traditional- and fashion-watch brands; (3) children's watches; and (4) “special-purpose” brands catering to “niche” audiences, such as consumers who require heart monitoring. Though Apple, Fitbit and Samsung have a “comfortable lead ... traditional watch brands such as Fossil and Casio will gain market share by offering more style and choice in their portfolio than the technology brands," said Gartner. "Fashion and traditional watch brands are likely to account for up to 20 percent of unit shipments by 2022."