9 in 10 PC Orders During Thanksgiving Week Had Free Shipping, Reports comScore
Thanksgiving was the most mobile of the high-profile shopping days over the past week, blogged comScore Thursday. Mobile shopping’s share of total digital commerce reached 40 percent on Thanksgiving, continuing a trend from last year, wrote analyst Ian Essling, while…
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in-store traffic on Thanksgiving and Black Friday was down slightly from last year. Thanksgiving, Black Friday and Cyber Monday all posted 28 percent or higher digital commerce spending vs. 2017, Essling said. Total digital commerce spending grew 38 percent on Thanksgiving to $3.4 billion, 36 percent on Black Friday to $4.8 billion and 28 percent on Cyber Monday to $6 billion. Eighty-one percent of all transactions during the week, and 90 percent of those from computers, had free shipping. Consumers visited more retail sites sooner and spent at a faster rate than in previous years, said the analyst. Total e-commerce visits grew 15 percent on Thanksgiving, 13 percent on Black Friday and 11 percent on Cyber Monday. A Monday survey showed 18 percent of online buyers bought an item from Amazon’s “Black Friday Deals Week” that they had originally intended to make later, which Essling said illustrated the power of early promotions.