Video & Audio Center Says Weekend Sales Up 37% on 4K Premium TV Deals
Los Angeles-based Video & Audio Center had a 37 percent sales bump Wednesday through Sunday, spokesman Tom Campbell told us, declining to give revenue figures for the privately held company. The five-store retailer took a different promotional tack this season,…
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doing away with the typical $19 DVD doorbuster deal and focusing instead on attractive pricing on mid- to high-end 4K TVs. “There were no $99 TVs or $299 65-inch models,” Campbell said of the standard Black Friday deal featuring a second- or third-tier brand, saying VAC stores had Black Friday pricing on LG OLED, Samsung QLED and Sony Master Series models in sync with manufacturers’ pricing policies. VAC began accepting customer orders Wednesday for the Black Friday specials that officially began when doors opened on Thanksgiving at 4:30 p.m. to accommodate customers traveling for the weekend, Campbell said. Special 4K TV buys included a Sony 55-inch Android TV, half off to $598 (75 units); an LG 65-inch smart TV, $400 off to $596 (145 units); and a Samsung 82-inch model marked down $700 to $2,497 (75 units), said a store flyer. LG OLED TVs were up to $900 off. Meanwhile, Sonos was the first manufacturer featured in VAC’s gallery space that opened last month near its flagship store in the Westfield Century City mall (see 1810050042). The Sonos pop-up opened on Thanksgiving and will be open for a week staffed by Sonos sales specialists. Campbell wouldn’t disclose the next vendor up to occupy the space but said there's been “lots of manufacturer interest.”