Black Friday Creates Mild Buzz, Not Frenzy, at Best Buy Store in New York
Cheap TVs were all around at Manhattan's Best Buy Union Square location Black Friday when a Sharp 55-inch doorbuster TV went on sale for $249 ($200 off), we found in an 8 a.m. store visit. Sympathetic Best Buy staff let…
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in the dozen hardy shoppers, who braved temperatures in the teens, some 15 minutes early to stake a claim to the limited-stock Sharp 4K Roku TV with HDR. We asked the Best Buy staffer tasked with exchanging doorbuster tickets for the Sharp TVs how many remained at 8:12 a.m., and he started to pull out a ticket for us, saying, “They’ll be gone soon.” The store had about 20 in stock for the 8 a.m. promo, he said, and we were surprised a few remained nearly half an hour later. Though the store had a low-key buzz with consumers jacked by steep discounts, it lacked the frenzy of Black Fridays we’ve experienced in the past. TVs were stacked in rows throughout the store for easy pickup, and we were stunned by the number of 55-inch TVs selling for under $400, 40- and 50-inch TVs priced under $300 and 32-inch TVs available for under $100. Boxed grab-and-go TVs were lined up throughout the store, positioned as if someone buying a Google Home speaker or a laptop might toss in a 43-inch TV as an impulse buy.