NRF Estimates 164 Million Consumers Will Shop Over Long Holiday Weekend
An estimated 164 million consumers will shop brick-and-mortar and online stores between Thanksgiving Day and Cyber Monday, said the National Retail Federation Friday. NRF canvassed 7,500 consumers Oct. 29 through Nov. 7 and found Black Friday will remain the busiest…
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day of the long weekend, with 71 percent planning to shop, but only 21 percent plan to shop on Thanksgiving Day. Cyber Monday will be the second busiest day, with 46 percent planning to shop. Of those planning to shop on one or more days of the long weekend, 65 percent said they will do so to take advantage of deals and promotions.