Holiday CE Sales to Rise 3%, Again at ‘Mercy’ of TVs, PCs, Says NPD Analyst
Holiday consumer electronics sales this year are expected to rise 3 percent, with Thanksgiving and Cyber Monday weeks again delivering “the biggest gain,” said Stephen Baker, NPD vice president-industry analysis, in “Baker’s Dozen” holiday preview. Overall holiday CE performance again…
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will be “at the mercy” of PCs and TVs, which for the past five years have generated 37 percent of the category’s dollar sales, said Baker. Superior screen quality is the “it” feature this holiday, and will drive “more value, across more products, across more use cases than ever before,” he said. Other predictions: (1) Expect screen sizes 65 inches and larger to be the “hottest segment” in the TV market in 2018; (2) “Cords are a thing of the past,” as the holiday popularity of wireless charging, Bluetooth sound and wireless security will attest.