Fitbit Overtook Samsung, Garmin in Q3 Smartwatch Share; Apple Still No. 1
Q3 global smartwatch shipments jumped 67 percent year-on-year, reaching 10 million units, said Strategy Analytics Friday. Apple Watch maintained the top position with 45 percent share, while Fitbit jumped into second, overtaking Samsung and Garmin. Apple shipped 4.5 million smartwatches…
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worldwide in Q3, a 25 percent increase, but its share slipped from 60 percent on stiff competition from Fitbit and others, SA said. Fitbit had no smartwatch share in the year-earlier quarter, but shipped 1.5 million devices worldwide and captured 15 percent global share this Q3, the researcher said: “Fitbit is now the world’s second largest smartwatch brand. Its Versa portfolio is proving wildly popular across North America. Fitbit has further scope for growth next year by pushing deeper into Europe, Asia and Latin America.”