Analytics Firm Pushes Mobile Tools to Keep Customers During Holidays
Localytics described methods for retailers to get customers to frequent their ecommerce sites or apps. In a Monday blog post, Justina Perro, senior content marketing manager, advised using mobile tools -- location-based, push and in-app messaging -- to target consumers…
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on mobile devices, which are expected to account for more than half of all purchases this holiday season (see 1809120022 and 1809120020). The marketer encouraged cart abandonment push notifications to drive shoppers back to an ecommerce app to complete a purchase.