Analytics Firm Pushes Mobile Messaging Tools, Deals, Saying Holiday Season Is Here
The 2019 holiday shopping season has begun, Localytics blogged Monday, urging clients to engage with their customers as much as possible to get them to frequent their ecommerce site or app. To keep customers “excited,” Justina Perro, senior content marketing…
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manager, suggested promotions like “25 Days of Deals.” Some 87 percent of consumers say they look for deals while shopping and 71 percent say price is the biggest determining factor, Perro noted, but though “deals matter,” she advised retailers not to discount at just any price. An upsell strategy with “related recommendations” can offset discounts by pitching consumers during and after checkout, she said. Perro advised retailers to use mobile tools -- location-based, push and in-app messaging -- to target consumers on mobile devices, which are expected to generate more than half of all ecommerce purchases this holiday season. The marketer encouraged cart abandonment push notifications to drive shoppers back to an ecommerce app to complete a purchase. Localytics also advised retailers to take advantage of “Cyber Week II,” the week identified by advertising platform company Criteo as between Christmas and New Year’s Day, when consumers armed with gift cards and cash hit stores ready to spend for themselves. “Right after Christmas and before New Year’s, shoppers seem to be particularly interested in buying consumer electronics,” said Criteo, just before Christmas 2017, citing a “noticeable spike” in CE sales after the holidays. “Shoppers are comparing prices in November and finally clicking ‘buy’ after Christmas, when CE products go further on sale,” it said. Some 54 percent of CE purchases after Christmas are made on impulse, showing shoppers are open to buying products not on their list, it said.