T-Mobile Leads Carriers in Retention, Customer Gains in Q3, Says CIRP
T-Mobile had the best quarter in mobile phone activations in Q3, Consumer Intelligence Research Partners reported Monday, saying the carrier had the highest retention rate of existing customers and highest percentage gain of new customers, including switchers and first-time mobile…
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buyers. Some 85 percent of T-Mobile customers who activated a mobile phone in the quarter stayed, and 30 percent of its customer base switched from competitors, said CIRP. Sprint had a 72 percent retention rate, and AT&T and Verizon had 78 percent and 82 percent retentions, it said. CIRP surveyed 500 U.S. subjects Oct. 1-9 who activated a new or used phone.