Black Friday Trends 'Spill into October,' Says Analyst in Google Note
Google is encouraging clients to push holiday spending earlier “as Black Friday trends spill into October,” said Cowen & Co. analyst John Blackledge in an investor note Friday. Some Google clients began testing new formats and platforms in September, Blackledge…
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said. The analyst's sources expect less testing by clients during Q4, which would lead them back to Google Search for the proven return on investment, he said. Cowen maintained its “outperform” rating on Google parent company Alphabet.