Podcast Listening in UK Double That of 5 Years Ago, Says Ofcom
Podcast listening is “booming” in the U.K., with nearly 6 million adults listening weekly, double that of five years ago, said Ofcom Friday. The increase spans all age groups, but the steepest growth is now among young adults ages 15-24,…
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with one in five (18.7 percent) now listening to podcasts every week, it said. Other findings: (1) Comedy is the most popular podcast genre; (2) While only 29 percent of terrestrial radio listeners are under 35, this rises to 49 percent for podcasts; (3) Nearly all podcast listeners (96 percent) also listen to the radio each week, though live radio commands a much lower share of their total listening activity (48 percent) than adults overall (75 percent).