TiVo Targeting $249 Bolt OTA DVR Toward Cord-Cutter ‘Intenders,’ It Says
Rendering a “premium TV experience without the premium price” of a pay-TV subscription is the positioning behind TiVo’s 4K-capable Bolt OTA DVR that combines over-the-air reception through an HD antenna with streaming capability via an onboard modem, said the company…
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Thursday. TiVo designed the product to resonate with the 25 percent of pay TV homes that describe themselves as “cord-cutter intenders” -- those that are weighing dropping their cable or satellite subscriptions for budgetary reasons, said the company. “Cord cutter regretters have already moved to using only internet TV services, including streaming apps, but are now rethinking their decision based on missing programming choices and inferior viewing experiences,” it said. The Bolt “helps these customers regain a premium TV experience without needing to re-subscribe to a pay-TV service that charges them for channels they don’t want, or requires them to rent set-top boxes,” it said. The product becomes available for sale Friday at $249, plus a $6.99 monthly or $69.99 annual service fee. "The new device and plan provides consumers with significant hardware and performance updates, including 4K, dual and mobile streams plus popular, fan-favorite TiVo features like SkipMode and OnePass," emailed a TiVo spokeswoman Thursday when we asked what consumers get for their monthly or yearly service fees.