More Than a Quarter of US Broadband Homes Own Smart Speakers, Says Parks
Twenty-eight percent of U.S. broadband homes own at least one smart speaker with voice assistant, said Parks Associates Wednesday. Adoption growth in the category has been explosive, it said. Parks estimates smart speakers penetrating more than 30 percent by year-end.…
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That's versus 5 percent two years ago, it said. Smart speakers “are experiencing a meteoric rise not seen since tablets,” said CTA's July midyear forecast report.