Fitbit Shares Close Higher After News of Humana Deal, New Health Platform
Fitbit shares closed 5.3 percent higher Wednesday at $6.11 after the company announced it's expanding its partnership with Humana to help members adopt healthy behaviors and prevent chronic conditions through the Fitbit Care health coaching solution that launched Wednesday. Through…
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the partnership with Humana’s employer group unit, more than five million Humana members will have access to Fitbit solutions, said the companies. The Fitbit Care platform, which integrates behavior change principles from Twine Health -- a Fitbit acquisition earlier this year (see 1802270050) -- combines wearables, self-tracking and personalized digital interventions, Fitbit said. The companies also announced availability of the Humana Go365 clock face on Fitbit Versa and Ionic devices, making Go365 activity data available from the wrist.