Carriers Pitch 5G With New iPhone Orders
Carriers pitched 5G with day one of Apple iPhone Xs and Xs Max smartphone (see 1809120055) preorders, even though Apple isn’t expected to have a 5G-capable phone before 2020. Apple headlined the Super Retina screen, including the "largest display ever”…
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on an iPhone, faster Face ID, the A12 Bionic chip, the dual camera system and improved water resistance. AT&T, Sprint and Verizon led with preorder options for the iPhones and the Apple Watch Series 4, due to ship Friday, and gave Oct 19 preorder and Oct. 26 availability dates for the iPhone XR. Retailers got in on it, too. AT&T Wireless featured unlimited data and streaming media add-ons. The carrier also mentioned its introduction of mobile 5G “on the horizon,” saying it’s expected to be available in 12 cities this year and at least 19 in early 2019. After promoting its 5G service, AT&T said the iPhone Xs and Xs Max are using AT&T’s LTE-LAA network technologies, capable of offering a “theoretical peak speed of up to 1 gigabit per second” in 15 markets “and counting.” Verizon summarizing the week's news listed preorders for iPhone Xs and Xs Max last in a series of company news items behind 5G and Hurricane Florence (see 1809140037) updates. “THIS IS BIG. 5G is here” took top billing. The company noted the world’s first commercial 5G service launches Oct. 1 and that it began taking preorders for 5G Home in Houston, Indianapolis, Los Angeles and Sacramento at FirstOn5G.com. Sprint and T-Mobile, seeking government OK to combine, also had promotions here and here. Fifth-generation was much discussed at conferences last week on both coasts: 1809140023 and 1809130043.