Smart TV Adoption in New Zealand Second Only to South Korea, Says IDC
New Zealand is second only to South Korea among 19 countries canvassed in consumer adoption of smart TVs, reported IDC Tuesday. Smart TVs penetrated 44 percent of New Zealand homes, above the worldwide average of 39 percent. The adoption rate…
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for 4K TVs in New Zealand doubled to 20 percent in the past year, about on par with the global average of 19 percent. Fewer than half the 4K TV buyers surveyed in New Zealand said that 4K capability of their smart sets “influenced their purchasing decision,” it said.