SA Survey Suggests Smart Speakers Soon to Become ‘Established’ in German Homes
Smart speakers are fast becoming an “invaluable tool” for many Germans, said Strategy Analytics in a report Thursday datelined Munich and not obviously tied to coincide with Friday's opening of the IFA show in Berlin to the public. About 7…
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percent of Germans SA canvassed in July and August said they use a smart speaker, and 43 percent of those said they “can’t imagine living” without one, it said. Sixty-one percent agreed smart speakers “greatly improved the way I use technology at home,” and 68 percent said smart speakers “are much more useful than I thought they would be,” it said: “The results suggest that smart speakers are set to become widely established in German homes in the next few years.”