Walmart Launches E-Readers, E-Book Library in Kobo Partnership
Walmart tapped Rakuten for its Kobo e-books, and will offer Kobo e-readers and its library of more than 6 million e-books in a co-branded partnership, it said Wednesday. "Walmart eBooks by Rakuten Kobo" will offer an audiobook subscription for $9.99…
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per month, including one free audiobook per month, it said. First-time customers who sign up online will get $10 off their first a la carte e-book or audiobook, Walmart said, along with a 30-day free trial for the audiobook subscription. The four Kobo e-readers were selling for $99, $129, $179 and $229 at Walmart Wednesday. Android and iOS users can download the Walmart eBook app for mobile devices, it said.