Consumer VR Headsets Won’t Flourish as Soon as Hoped, Says eMagin
The market for augmented- and virtual-reality consumer headsets using eMagin’s OLED microdisplay technology won’t develop “as soon as we had hoped,” said CEO Andrew Sculley on a Thursday earnings call. Negotiations to land a big “mass-production partner” are also going…
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“slower than we had hoped,” he said. The company is in licensing talks with “a number of parties,” he said. Those discussions “are complex and take time,” he said. Though eMagin still thinks the consumer AR/VR market will be a “substantial growth opportunity for us,” it’s not viewing it with the same “urgency” as it did last year, he said. “It is our assumption that many of the companies pursuing this market recognize that widespread consumer adoption will take more time and development work than originally contemplated,” he said. EMagin recently completed the “final design review” for its next-generation AR/VR microdisplay, and expects the first prototypes using its direct-pattern OLED technology will be available in early 2019, he said. The company’s ultimate goal is to fashion an OLED AR/VR microdisplay capable of 15,000 nits of peak brightness in full color, having “recently achieved” peak brightness at about half that level, he said.