Action Cam Users, Falling Prices Expected to Boost Video Device Sales, Says Report
Usability, image quality and high prices are among barriers that blunted growth in the video device market, Futuresource reported Monday. Sales remained “resilient” across all segments, including traditional camcorders, action cams and 360-degree consumer cameras, with 12.2 million units shipped…
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last year, said Futuresource. But the market is projected to show year-on-year improvements from the “adventure-sharing consumer,” said Futuresource, saying rugged action cams that can be mounted onto clothes and accessories offer a clear justification over a more fragile smartphone. The average retail price of action cameras dropped last year by 9 percent, as wider availability of Chinese brands for $50-$100 led to price reductions from market leader GoPro, which cut camera prices at e-commerce sites, including Amazon. Brick-and-mortar retailers responded by narrowing shelf space for the category, said the research firm. In addition to benefiting from lower prices, consumers will get higher end features in action cameras, including better Wi-Fi for social media sharing, more sophisticated editing features and improved image quality and stabilization, as 4K resolution at 60 frames per second becomes more widely available, Futuresource said. Lower prices and better features will drive demand among new users, it said.