LG Files US, Korean Trademark Applications to Register Robotic Name ‘CLOi’
LG Electronics filed last week to register the “CLOi” trademark for an international class of robots and services that use software as “an artificially intelligent personal assistant,” Patent and Trademark Office records show. LG filed a similar application June 29…
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with South Korean trademark authorities, said the July 23 PTO application. Senior Vice President-Marketing David VanderWaal took the stage at LG's CES 2018 news conference to introduce CLOi as the consumer touch point for LG’s ThinQ artificial intelligence platform. “CLOi is our way to operate your LG devices via voice commands,” said VanderWaal. “We really love how CLOi is capable of physical and emotional interaction. She’s so cute. Talk about innovation that makes you smile.” Moments later, when CLOi became unresponsive to VanderWaal’s voice commands, he said: “Even robots have bad days.”