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Comcast Likely Sky's Owner but Not Before More Disney Bidding, TDG Says

Comcast will likely end up Sky's buyer, but at a significant premium after more bidding by Disney, The Diffusion Group's Rob Silvershein blogged Tuesday. TDG said Disney is unlikely to walk away and build its European streaming presence from scratch,…

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and Comcast's forcing Disney to spend to bid up the Fox entertainment assets points to there not being a backroom deal to split Fox assets. The analyst said Disney likely sees winning the Sky bidding as pushing a big rival out of the European streaming market. The cable operator needs Sky more than Disney does, needing a European footprint, he said: Comcast CEO Brian Roberts' bidding war was a smart gamble since the higher price Disney is paying limits its ability to counter an aggressive Comcast offer for Sky. Disney didn't comment Wednesday.