OTT Video Subscriptions to Exceed 265 Million Homes by 2022, Says Parks
Homes with subscriptions to over-the-top video services will exceed 265 million globally by 2022, said Parks Associates Wednesday. Fifty-three percent of U.S. broadband homes own a smart TV, “and both smart TVs and streaming media players are continually improving the…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
user experience to accommodate the shifting habits of consumers, including integration with voice-based digital assistant ecosystems,” said Parks. Consumers own an average of 8.6 connected CE products in their homes, up 87 percent since 2010, said Parks. More than 70 percent of U.S. broadband homes have an internet-connected entertainment device, it said: "With IoT expansion comes added expectations of interoperability. Consumers prioritize general device interoperability over staying within a specific brand ecosystem when considering a purchase.” Parks estimates three in every four consumers “find it important to consider any smart home product brand that will work with other products in their home,” and said 49 percent “find this very important.”