Nearly 40% of US Broadband Homes Have 2 OTT Subscriptions, Says Parks
Nearly 40 percent of U.S. broadband homes now have at least two over-the-top video service subscriptions, said Parks Associates Monday. Consumers “have reached a new stage in connected entertainment where OTT is a standard source of video and viewers are…
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more willing to experiment with multiple OTT services,” it said. Parks estimates half of U.S. broadband homes watch “long-form” online video content on an internet-connected TV, and 60 percent have one OTT subscription. Homes that subscribe to three or more internet video services are “one of the fastest growing segments in the U.S. OTT space,” increasing from 10 percent of broadband households in 2016 to 15 percent in 2017, it said. In the past 30 days, nearly half of U.S. broadband households accessed video content from a subscription OTT service, and 31 percent accessed free content, it said.