Florida Hearing Device Seller Settles With FTC Over Deceptive Online, TV Ads
A Florida company settled FTC allegations it deceptively advertised, through TV and online, the quality of a sound amplifier product geared toward elderly consumers, the agency announced Wednesday. Global Concepts Ltd. and subsidiaries deceptively advertised MSA 30X to consumers in…
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violation of the FTC Act, said the agency. The wearable sound amplifier, which was available in CVS, Walgreens and Walmart, generated $47.2 million in sales. The company’s ads, which claimed it lets users hear up to 30 times better, weren't backed by adequate scientific evidence, the commission said. The order imposed a $47.2 million judgment against the company, partially suspended with a $500,000 payment, the agency said: “If the defendants are later found to have misrepresented their financial condition to the FTC, the total amount of the judgment will become due.” The company didn’t comment.