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Americans to Spend $2.1 Billion on CE Gear as Mother's Day Gifts, Says NRF

Mother’s Day consumer spending is expected to total a near-record $23.1 billion this year, including $2.1 billion on consumer electronics, said the National Retail Federation Tuesday. NRF estimates 86 percent of Americans will celebrate Mother’s Day in some form and…

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spend an average of $180 a person doing so, it said. The expected spending would be second only to last year’s $23.6 billion, the highest in the 15-year history of the survey at an average $186 a person, it said. NRF canvassed 7,500 consumers earlier in April on their Mother’s Day plans and found 14 percent expect to buy consumer tech products as gifts, it said. Consumers aged 35-44 will be the biggest spenders overall this year at an average $224, while 18-24-year-old shoppers will most likely use smartphones to research their purchases and compare prices, it said.