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AI to Play Growing Role in Healthcare Market, Says NPD

Artificial intelligence will have “massive implications” for marketing, advertising and sales in the health industry, NPD analyst Michael Diamond blogged Thursday. He cited driving up a mountain road and getting a car or smartphone notification alerting a driver to turn…

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around “since 1,000 people who were on the same medication you’re taking, at the same elevation and weather conditions, had a heart attack.” People could face such a scenario as AI plays a growing role and more sensors and chips are integrated into consumer devices that monitor such things as temperature changes, proximity, pressure, smoke, infrared, chemicals, gas, image, motion and acceleration, he said. To get there, “a lot will have to change, from the way data centers are managed, to the type of components that are being put in storage subsystems,” said Diamond, along with the processing speed of data analytics software.