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Sharp to Use IFA Stage in Rome to Bow Europe’s First 8K TV for Consumers

Sharp will use the IFA Global Press Conference April 19-22 in Rome to make a “bold announcement” on the European launch of the first 8K TVs to consumers, said organizers in a Wednesday email blast. Sascha Lange, Sharp vice president-sales…

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and marketing Europe, will describe the company’s strategy and product innovations in one of several “power briefings” at the event, they said: “Sharp has established itself a name as pioneer and innovation driver,” and 8K “in particular is a very exciting topic as the new technology will finally arrive in consumers’ everyday lives in 2018.” Foxconn, which bought a majority of Sharp in March 2016, said it wants to make Sharp 8K displays and 5G products the linchpins of the LCD display fab his company plans to build in Wisconsin (see 1707270017). Foxconn CEO Terry Gou abruptly withdrew as an IFA keynoter at last year's show, saying he would appear at the 2018 IFA (see 1708160025), which opens Aug. 31 for a six-day run. Organizers haven't yet announced the slate of 2018 IFA keynoters, and likely won't do so for several months.