Number of Customers With Multiple Video Subscriptions Rising, Says Parks
The ratio of pay-TV customers who also subscribe to an online video service grew to 21 percent in late 2017, from 10 percent the year before, said a Wednesday Parks Associates report. Parks cited the increasing number of partnerships between…
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pay-TV and over-the-top providers, with operators such as Comcast adding support for Netflix on their set-top boxes. The number of cord-never households continues to increase “but those who have sampled pay TV are testing new alternatives," said analyst Brett Sappington. The percentage of viewers open to canceling pay TV or minimizing their monthly spend also is rising, leaving operators to reassess their technology and content investments and partnerships, he said. Parks scheduled a workshop on survival in the video world at the Pay TV Show in Denver May 14.