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Sony Seeks US Trademark for Augmented Reality Hockey Games, Say PTO Records

Sony’s Tokyo parent applied March 12 to register “A(i)R HOCKEY” as a U.S. trademark for a class of goods and services that includes air hockey tables with “augmented reality system machines” and air hockey equipment for commercial arcades, Patent and…

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Trademark Office records show. Sony Computer Entertainment America currently markets an AR Hockey "holographic" title as part of its Playroom suite of games for the PlayStation 4. Brunswick Corp. owns the original April 1976 trademark for "Air-Hockey" and has twice renewed it, most recently in April 2016, PTO records show. Sony representatives didn’t comment Thursday.