Advertising Council Upholds Ad Privacy Complaint Against Liftopia
The Advertising Self-Regulatory Council upheld a consumer complaint that e-commerce provider Liftopia lacked upfront notice of interest-based advertising. The platform for ski resort ticket sales didn't alert consumers that third-party advertisers potentially collect data about browser activity and use that…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
data to deliver ads to users on other websites, it said Wednesday. The ASRC, which is directed by the Council of Better Business Bureaus, establishes policies for industry self-regulation. The ASRC notice said, to address the problem, Liftopia “added an enhanced notice link to the footer of its website.” Liftopia didn't comment.