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Global Home Video Revenue to Grow 52% Through 2021, Says Strategy Analytics

Global home video entertainment revenue from sales of online content, physical media and advertising reached $70.2 billion in 2017, up 72 percent from 2013, Strategy Analytics reported Tuesday. SA forecasts global revenue will increase 52 percent in the next four…

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years, reaching $106.5 billion in 2021. Online revenue, including consumer spending and advertising, was 84 percent of the total video market in 2017, compared with 52 percent in 2013; the U.S., at 47 percent, had the largest share of global online video revenue in 2017, followed by China (10 percent) and Japan (6 percent); and physical DVDs and Blu-rays generated 16 percent of global revenue in 2017, down from 76 percent in 2010. In online video home entertainment, “Netflix and Amazon are the headline acts but many other streaming video services around the world are also gaining traction as the video market continues to expand,” said the researcher