Clothing- and Ear-Based Fitness Wearables Market to Soar, Says Juniper Report
The clothing-based fitness wearables and hearables market will grow from an expected 4.5 million shipments in 2018 to 30 million in 2022, a 550 percent increase, said a Wednesday Juniper Research report. Conventional fitness tracker shipments are expected to rise…
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20 percent over the period. Market share for lifestyle tracking companies Fitbit and Huami is forecast to drop from over 40 percent in 2017 to 28 percent of total fitness wearable shipments by 2022 as session‑specific wearables from companies including Under Armour, Sensoria, Gymwatch, Atlas and Jabra -- offering more granular metrics without additional messaging and call-handling functions of general wearables -- gain ground, said the report. A battleground for fitness wearables is data, but fitness software and services revenue is expected to remain under $200 million per year due to “lack of consumer interest,” Juniper said. The research firm expects healthcare wearables to make up under a third of the sector’s devices by 2022 “as regulation slows roll-outs and keeps prices high.”