Altice, Charter, Comcast to Form Ad Interconnect in NYC DMA
Altice USA, Charter Communications and Comcast reached preliminary agreement for an interconnect in the New York City market that will launch in Q2 and give advertisers one-stop access to households served by the three, as well as other MVPDs in…
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the New York designated market area, they said Wednesday. The interconnect will manage all DMA-wide non-local advertising sales for local news channels News 12 Networks and Spectrum News NY1.