10% of US Households Have Trio of Ways to Stream Video on TV, Says Nielsen
Nearly 60 percent of U.S. TV households own at least one internet-enabled device capable of streaming content to a TV, said a Nielsen report. Penetration of connected devices has grown 12 percent since June 2016 and includes a range of…
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product types: streaming media devices such as Apple TV, Google’s Chromecast and Amazon Fire TV; game consoles; and smart TVs. Of the 69.5 million TV homes with at least one connected streaming media device, 6.5 million have access to all three categories. Smart TVs are “approaching ubiquity and becoming more accessible to the average consumer,” said Nielsen, with a third of TV homes having an internet-enabled TV. Connected game consoles are in a third of U.S. TV homes, and some 31 million homes have at least two devices that can stream video content to a TV, it said. Households with internet-enabled devices skew young, employed and affluent, and half are under 45 years of age, Nielsen said. Connected households are more likely to have children and have a median income of $70,500, it said.