SVOD's Rise Bringing ‘Telling Shift’ in Movie, TV Viewing Trends, Says NPD
With the sustained growth of Netflix, Hulu and other subscription VOD services, there’s a “telling shift” in the amount of time Americans spend watching TV and movies, and how they’re watching, said NPD in a Wednesday report. As the number…
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of SVOD subscriptions continues to grow, “so too does the amount of time viewers watch television and movies on their TVs, personal computers and mobile devices,” it said. NPD canvassed 7,290 online viewers in August and found on average they were spending an additional hour weekly consuming TV and movies than they did a year earlier, it said. “Digital content continues to reshape the video landscape,” said NPD. “SVOD had the highest year-over-year increase, with almost half the population streaming video, but purchasing downloadable content is also gaining traction.” NPD said the 12 months ending in August saw an 8-percentage-point year-over-year rise in subscription video streaming and a 2-percentage-point increase in electronic sell-through, where consumers pay a one-time fee to download and keep a media file, it said. The share of U.S. consumers using only SVOD services to watch content increased to 15 percent this August from 11 percent in the same month a year earlier, it said.