Jim Barry, 71, CTA's "Digital Answer Man" for the past 22 years, died of cancer Friday at his Boston-area home. In his role as industry spokesman for CTA (then CEA), Barry traveled the country showcasing and explaining technology products to…
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consumers, mainly through TV and radio appearances on local news shows. CTA President Gary Shapiro in a statement hailed Barry as “a remarkable person who was dedicated to and passionate about our industry." Barry was a "tireless" media spokesman who "helped introduce millions of consumers to the latest tech innovations,” said Shapiro. Before his CTA role, Barry held editorships of Dealerscope and Video magazines. His wife and two daughters survive.