Social Media, Low-End Smartphone Growth to Drive Mobile Ad Market, Says Report
The mobile advertising market will have a compound annual growth rate of 18.8 percent through 2022, said a Persistence Market Research report Tuesday. Growth will be driven by the proliferation of social media, affordable smartphones and expanding 4G LTE infrastructure,…
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it said, as millions of customers in developing countries are getting their first smartphones. The messaging segment has a single-digit revenue share in the mobile advertising market and is projected to lose market share over the course of the forecast period as customers typically don’t read ads delivered in message format, said the research firm. AOL said last week it's discontinuing its Instant Messenger feature in December.