FCC Should Act on Unopposed Embedded Markets Recon Petition, Says Connoisseur
The FCC should take action on embedded markets, Connoisseur told aides to Commissioner Jessica Rosenworcel in a meeting Friday, said an ex parte filing posted Tuesday in docket 09-182. An embedded market is a suburban radio market identified by Nielsen…
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as a separate radio market for purposes of reporting ratings. Radio stations in embedded markets also are considered part of parent markets, which cover an entire metropolitan area. Under current rules, the FCC measures whether a deal is within ownership rules using both markets. Instead, if a prospective owner has interests that are only within embedded markets, the deal’s compliance with ownership rules in the larger parent market shouldn’t be examined, Connoisseur said. Connoisseur's reconsideration petition (see 1707070064) proposing that change remains unopposed, the broadcaster said.