Wireless Carriers Dangle Offers to Win Consumers' iPhone 8 Contracts
Wireless carriers are scrambling to lure new customers and keep existing ones from jumping ship with iPhone 8 promotions. T-Mobile and Verizon are eating $300 of the cost of an iPhone 8 and 8 Plus over the length of the…
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deal for customers who trade in select models of recent generation smartphones and sign a 24-month contract. Since the iPhone 8s don’t support 600 MHz, T-Mobile is offering iPhone 8, 8 Plus and upcoming X buyers a free upgrade to next year’s model once their phones are paid by half (see 1709130020). AT&T Wireless was offering Monday up to $300 in credits for trade-ins of the iPhone 7 Plus, or up to $200 in credits on other select devices. Sprint responded Monday, saying it “would not be beat,” with a two-tiered iPhone 8 promotion for new and existing customers. Sprint will give a 64 GB iPhone 8 for free with the Sprint Flex plan for consumers who trade in the iPhone 7 series and latest generation Galaxy S8 phones and Note 8. The offer is good for new customers with a new line of service and eligible customers who own their iPhone 7, it said. Sprint will take half off the price of iPhone 8 and 8 Plus phones for customers who trade in any of 17 other smartphones, it said. Customers who preordered the iPhone 8 can have orders modified to take advantage of the promotion, Sprint said. The limited-time offers require an 18-month contract, it said.